Module I introduces what makes global strategy different from domestic competitive strategy, focusing on the importance and impact of host governments and country-based advantages.
Module II surveys different generic global strategies, including global export, global value chain, multi-domestic, and transnational strategies. Each demonstrates a different emphasis on tailoring to local tastes, competitive conditions, and economic political risks versus seeking the benefits of economies of scale and global reach.
Module III deals with different aspects of going global from the first steps of internationalization, to building regional brands in house, to cross-border mergers, to global alliance networks.
Module VI deals with different approaches of managing a global firm. How to organize the global networks of relationships, how to tap the talents of its subsidiaries and partners, and how to evaluate the performance of its global strategy.